WHAT IS UNDERWRITING?

You support our radio station with a donation, and we’ll promote your business or event with on-air announcements.

HOW CAN UNDERWRITING HELP YOUR BUSINESS?

Build awareness of your business

  • We will play customized messages for you as often as 10 times each day.
  • You can share event information, describe your menu, tell people about your store, or invite them to your release party.
  • Your messages will be broadcast on 98.9 FM, plus streamed through our mobile apps and our website.

Reach the audience you want

  • KRSM has abundant programming for many communities that are under-served by local media, and therefore hard to reach through advertising.
  • Our listeners know and trust us as an authentic voice from their neighborhood.
  • Use targeted marketing to play your announcements during the shows that will expose you to your ideal audience.

Invest in your business and your neighborhood

  • Your underwriting messages are more than just advertisements, they’re on-air thank you notes so the community will see you supporting something that they value.
  • Unlike traditional advertising, you can write off your underwriting as a tax-deductible charitable contribution.

Be a hero for your community

  • At a time when your neighbors are under attack, you can invest in dynamic new voices, boldly speaking truth to power.
  • Your donation helps to prepare the media-makers of tomorrow through hundreds of free training sessions, recording equipment for loan, and leadership opportunities for our volunteers.
  • You’re also supporting programs that amplify marginalized voices like students, elders, the incarcerated, and recent arrival immigrant/refugee communities.
SEE OUR RATES

HOW DO YOU GET STARTED?

  • Fill out the form below.  We’ll email you in a few days with a draft of your underwriting announcement and a confirmation of the price.

  • After we’ve agreed on the language for the announcement, we’ll send you an invoice and a contract.

  • Once you’ve submitted payment and a signed contract, we’ll be ready to record and schedule your underwriting announcements.  We can have them playing as soon as the following Monday.

Underwrite with KRSM

    Your name (required):

    Name of the business or event (required):

    Your email (required):

    Date and time of the event (if applicable):

    Location of the business or event (required):

    What you want people to know about your business or event: (required):

    The most important/exciting thing(s) happening at your business or event:

    Organization/business/person(s) in charge of the event (if applicable):

    How to find more information about the business or event:

    Slogan for business or event:

    Which one of our volunteers helped you? (If applicable)

    Which rate package are you interested in purchasing? (See our rate sheet above)

    If you are purchasing a Targeted Play package, during what kinds of programs would you like your announcements to be played? (ex: Spanish-language, music, shows about entrepreneurship, prime time, shows about health and wellness, etc.)